As an ethical vegan living in our world, I can feel very stressed and sad. Once I got to a place of believing that breeding animals for the purpose of killing them for our own pleasure was morally wrong, I’ve been on a journey of figuring out how to live comfortably in our society with others who feel differently than I do. Trips to the mall and restaurants, watching television and visiting with friends and family all have the potential to make me feel sad and frustrated with the enormity of the changes that need to happen in order to help the animals, the planet and ourselves.
According to Colleen Patrick-Goudreau, an animal advocate and author of many books about veganism, there are “stages” of being vegan, and feeling outrage, sadness and isolation are typical steps in the journey. Colleen is a role model for me. She is a compassionate truth teller who is a force for positive change. She has found a way to unapologetically communicate what she believes and at the same time bring compassion to every interaction she has. If you’d also like to be inspired by Colleen, you can visit her website here.
For me, meditation, hiking in nature and seeking out like-minded people all mitigate the “vegan in a non-vegan world” stress I can feel. But recently I discovered another way to find balance, and that is to not only pay attention to all the bad news out there, but also to pay attention to the good news. The seeds of change are all around us.
Today I’d like to call your attention to an article from the Washington Post online that David forwarded to me a few days ago. The title is
Can This Company Do Better Than The Egg?
The article is about the California-based company, Hampton Creek (their logo is pictured above). The mission of the three enterprising vegan owners is to create a plant-based egg substitute. If the name of this company sounds familiar to you it’s because they already produce “better than egg” products like these:
What’s I find so compelling about this company is that their intention is to compete for a major piece of the mainstream food services industry. Their ultimate goal is not to create a successful niche business, but to work with large companies that might be open to replacing eggs in their products. As we all know, if companies like Kraft and General Mills can make their products more cheaply without compromising taste they will do it. I’m intrigued by how these guys are trying to use free market economics to further their vegan agenda. It’s such a bold strategy. There is much about what these entrepreneurs are doing that is exciting, and if their vision becomes a reality, it could have a large negative impact on the demand for eggs which will help both the chickens and the environment. To read the entire Washington Post article, click here.
I know many people who are very conscious about where they buy their eggs and I even know some folks who raise their own chickens. I see this as a positive step, certainly when compared to factory farming situations, but what happens when these same folks buy snack foods or eat out? The eggs (factory-farmed to be sure) are absolutely everywhere. I know, because I spend a lot of time reading labels these days. The idea that there’s a product in the pipeline that might change all this is indeed very good news.
I will continue to keep a look out for inspiring and encouraging news from the vegan world and share it with my readers. But I’d also love to hear from you.
Do you have any good news to share?